CLN ‘ripples’ hope to make waves

Citigate Lloyd Northover has created a visual identity for the Commonwealth Foundation, as the organisation bids to modernise its image and build brand awareness.

The work includes a staff handbook and identity guidelines designed to support implementation.

The foundation works across the 53 Commonwealth countries and aims to enhance good governance, sustainable development and cultural exchange.

CLN director Jim Bodoh says the consultancy has updated the marque by creating a ripple icon and using ‘more modern typography and fresher colours’.