This week Figtree opens its doors and puts its feet straight up on the desk, with a biting parody of ‘brand dictionaries’. Judging from the time and effort that has gone into writing the spoof ‘The A-Z of Branding’, Figtree founders and former Innocence stalwarts John Holten and Simon Myers are in need of light relief. Aping the Wolffian style for alphabetical annuals, we find ‘B’ is for Brandometer, that legendary black box of many a pitch, for solving all brand problems at the touch of a button. ‘M’ is for mood-boards, ‘N’ is for the Nineties and ‘O’ is for off-brand. ‘T’ is for ‘top right’, that place on the big chart where you always need to ‘move your brand to’. This book’s just what you need to get all your ducks in a row.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.