This week Figtree opens its doors and puts its feet straight up on the desk, with a biting parody of ‘brand dictionaries’. Judging from the time and effort that has gone into writing the spoof ‘The A-Z of Branding’, Figtree founders and former Innocence stalwarts John Holten and Simon Myers are in need of light relief. Aping the Wolffian style for alphabetical annuals, we find ‘B’ is for Brandometer, that legendary black box of many a pitch, for solving all brand problems at the touch of a button. ‘M’ is for mood-boards, ‘N’ is for the Nineties and ‘O’ is for off-brand. ‘T’ is for ‘top right’, that place on the big chart where you always need to ‘move your brand to’. This book’s just what you need to get all your ducks in a row.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.
The Abortion Care Finder tool provides those seeking abortions with location-specific information relating to laws and regulations, nearby health centres and different medical options.
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.