This week Figtree opens its doors and puts its feet straight up on the desk, with a biting parody of ‘brand dictionaries’. Judging from the time and effort that has gone into writing the spoof ‘The A-Z of Branding’, Figtree founders and former Innocence stalwarts John Holten and Simon Myers are in need of light relief. Aping the Wolffian style for alphabetical annuals, we find ‘B’ is for Brandometer, that legendary black box of many a pitch, for solving all brand problems at the touch of a button. ‘M’ is for mood-boards, ‘N’ is for the Nineties and ‘O’ is for off-brand. ‘T’ is for ‘top right’, that place on the big chart where you always need to ‘move your brand to’. This book’s just what you need to get all your ducks in a row.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.