This week Figtree opens its doors and puts its feet straight up on the desk, with a biting parody of ‘brand dictionaries’. Judging from the time and effort that has gone into writing the spoof ‘The A-Z of Branding’, Figtree founders and former Innocence stalwarts John Holten and Simon Myers are in need of light relief. Aping the Wolffian style for alphabetical annuals, we find ‘B’ is for Brandometer, that legendary black box of many a pitch, for solving all brand problems at the touch of a button. ‘M’ is for mood-boards, ‘N’ is for the Nineties and ‘O’ is for off-brand. ‘T’ is for ‘top right’, that place on the big chart where you always need to ‘move your brand to’. This book’s just what you need to get all your ducks in a row.
From colourful, decorative wall-tape aimed at renters through to a way to capture memories of lost loved ones – we round-up some of the best exhibition stalls at this year’s
As Carlsberg unveils a sleek new branding design this month, alongside updated packaging that looks to reduce its plastic waste production, we speak to Taxi Studio about how the beer
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched