Wonderbra wants to ‘make the bottom cleavage as exciting and sexy as the bust’. What will the fashionistas think of next? This is confirmation, surely, that in the naughty noughties (cor, we haven’t heard much of that optimistic tilt at decade-dubbing since the War on Terror kicked off, have we?) butt is best. No need to save up for the missus to have that Jennifer Lopez-a-like rump replacement, now you can buy an off the peg bum booster! All credit to MGA Design too, which took the brief in hand and created a cheeky little mailer to sell us the concept.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of