Airside onside for Greenpeace web campaign

Airside is to create a digital hub to manage the burgeoning support for Greenpeace’s Airplot campaign.

The campaign, which encourages people to buy up plots of land in Sipson to block the path of the proposed third runway at London’s Heathrow Airport, currently sits within the Greenpeace website.

Airside says the ‘digital hub’ will give it a separate website and its own resources, though plans are still at the very early stages.

Airside created the identity and visual language for the Airplot campaign, which launched last week and has led to 30 000 applications, according to Greenpeace. The identity, inspired by the view from a plane, comprises three weights of typeface – thin, medium and large – in various shades of green, and is intended as an aerial view of fields.

Airside has had a long-standing relationship with Greenpeace and claims to have applied strict environmental criteria to its own business.