Apple fans at Macworld Expo in New York last week were greeted with the launch of the iBook, dubbed the ‘iMac to go’. The electronic notebook, created by Apple Design Group, headed by UK designer Jonathan Ive, has a translucent rubber coated casing, with a pull-out handle, latchless locking clip and yo-yo style power cord. It claims to be the fastest notebook on the market, with 32MB of operating RAM. It will retail at £1600 and will be available from September.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.