Sainsbury’s seeks local solution

Sainsbury’s aims to open 1000 convenience stores around the UK over the next few years, using a design concept created by Fitch.

The roll-out will see 200 shops opened within three years as part of an effort to re-establish Sainsbury’s as the country’s leading supermarket chain.

The retailer has trialed the Sainsbury’s Local stores in three locations – Hammersmith and Victoria in London, and Headcorn in Kent. According to Sainsbury Group chief executive Dino Adriano, the stores which were launched last summer have “surpassed expectations”.

“Sainsbury’s Local is personal, easy and complementary to our supermarkets, rather than simply a miniature version of them. We hope shoppers will use these stores to ‘top-up’ between their regular shops at our supermarkets or simply ‘grab-and go’ with a snack or meal on their way home,” says Adriano.

Fitch created the original store concept, though it will not be handling the roll-out for the new shops, according to consultancy associate director Felicity Thomas. “The original brief was to create the store concept. Sainsbury’s will be rolling it out in-house using our design,” she says.

Local outlets in London’s Mornington Crescent and Paddington station are due to open by December, with a third store in the South East by next April.

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