At our consultancy, as with many other small studios, we have started a Lab concept where we allow our designers and developers the time to try to test ideas outside client briefs (Editor’s blog, www.designweek.co.uk, 23 July). It allows us to ’fail’ on many occasions, but, in doing so, we learn at every step.
I think Neville Brody is bang on the money and has really sensed the mood of the industry [with the Anti Design Festival he is planning for London in September]. If we don’t keep searching and finding new avenues our industry will suffer the fate of many a forgotten trade. Ideas are what make us unique and fresh, not the knowledge of the tools we use and how we use them.
Javier Garcia, Creative director/chief executive officer, Miura, London N1