Dunfermline consultancy Crombie Anderson is helping Polish manufacturers and graphic designers use design in order to boost exports.
Crombie Anderson has run a Design for Export workshop in Poland to help Polish designers exploit local industry’s new trade opportunities.
The Fife group was approached by EXPROM, the Polish Export Promotion Programme, to act as consultant for glassware manufacturer Glaspol, in Gdansk.
Glaspol, which already exports to Germany, asked the consultancy to research the potential of the UK glassware market, says a Crombie Anderson spokeswoman.
Crombie Anderson designed an identity for Glaspol which was used at the workshop and seminar “to illustrate our method of working”, says consultancy director Jacquie Edwards.
She adds: “The 20 designers attending the three-day workshop have not been exposed to the design work that we take for granted. They really needed an understanding of our approach and to see the quality of Western European design.”
EXPROM regional adviser Marek Dabrowski says: “This important collaborative project with Crombie Anderson is an excellent example of how EXPROM-funded support is helping Polish industry profit from international trade opportunities.”
There are plans to develop export strategy further. “As the world gets smaller, expansion into new markets becomes more important,” says Edwards.