Golf hotel flags new identity

The five star Old Course Hotel at golf mecca St Andrews is introducing a new corporate identity designed by OWD. – The Scottish golf course hosts this year’s Open Championship in July and the hotel is being repositioned as the Old Course Hotel, St Andrews

By

The five star Old Course Hotel at golf mecca St Andrews is introducing a new corporate identity designed by OWD.

The Scottish golf course hosts this year’s Open Championship in July and the hotel is being repositioned as the Old Course Hotel, St Andrews – Golf Resort & Spa in time for the tee-off.

OWD, formerly known as N&N, has created an identity with a calligraphic lion at its heart. The lion holds a golf flag with the figure 17, signifying the famous “Road Hole” of the Old Course.

Read this next

Start the discussionStart the discussion
  • Post a comment

Latest articles