IT revolution at trade union

The Design Museum – now looking forward to a brighter future

MSF, the self-styled “union for skilled and professional people”, has launched a new group within the union for information technology workers called the ITPA. Chambers Chapman has designed a CD-Rom and floppy disks to support the launch.

The London group has also designed an identity for the ITPA, featured in the interactive multimedia disks (in both Mac and PC versions) and the CD-Rom.

Consultancy partner Charles Chambers says: “The floppy disk version is analogous to a single release from the LP – the CD-Rom version.”

The CD-Rom features sound effects and video footage and was produced in collaboration with video consultancy Eagle Vision.

Chambers explains: “The viewer is taken through a monitor screen and inside the circuitry of a computer to the ‘ITPA central processor’, or ‘hub’, from which it is possible to enter all the different environments.”

MSF head of communications Bill Hamilton says: “This medium, used for the first time by a trade union, is seen as the most effective way to recruit in this industry sector. We are very pleased with Chambers Chapman’s creative approach which exploits its opportunities to the full.”