London design group Autumn Design has created the identity for newly launching mortgage facilitator One Mortgage Solution, based in the south-east.
The new London business has been set up by a group of financial advisers as a one-stop mortgage service for busy professionals. Autumn was appointed to come up with an identity in March without a pitch.
“One Mortgage Solution knew exactly what its target market place was – fairly young professionals without a lot of spare time on their hands. It wanted a fresh, clean identity with a lifestyle edge,” says Autumn Design partner Steve Harvey.
He continues: “The logo needed to reflect an open and credible organisation, while positioning itself against its competitors.
“The typeface was specially drawn for the identity – the dot over the N represents the individual. We used black and ice blue for a fresh, financial look,” adds Harvey.
The identity will now be applied to stationery, promotional material and a One Mortgage Solution website which is currently being planned to launch later this year.