Design Bridge redesigns Feminax painkiller

Design Bridge has redesigned packaging for Roche Consumer Health’s .

‘The print had been around for a good few years and it was felt that the design needed an update,’ says Design Bridge account director Sasha Barron-Clark.

For the redesign, the consultancy sought to give the Feminax brand a more approachable feel while retaining the use of a pain-specific visual, she says.

‘We wanted something you wouldn’t be embarrassed about if it fell out of your handbag,’ adds Barron-Clark.