Merchandise update for BAT

By System Administrator June 30, 2000 12:00 am January 29, 2015 11:08 pm

Advertising agency Bates UK has appointed a number of design groups to create specialised merchandise for brands belonging to its client British American Tobacco.

The design groups – Jump, Jam, PSD Associates and Giugiaro – will work on merchandising for BAT brands including 555 and Lucky Strike.

Other design groups working for BAT include The Identica Partnership – which has a long-term relationship with BAT – and WPP Group-owned BDG McColl, which is working on strategic consultancy. Joo Teoh, Bates

UK accounts manager, says the latest appoints are strictly project- specific.

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