People in new Purple Circle identity for ISPO

Nottingham design consultancy Purple Circle has created the corporate identity for the International Student Placement Office, a new London-based organisation set up to match European students to UK companies.

ISPO, which is due to launch on 17 July, will enable students to work for periods of between three to 12 months. It is planned that students will develop their own skills while providing UK groups with both language skills and cultural knowledge for specific projects.

Purple Circle designer Matt Hird says: “The identity needed to be fresh, funky and bold, while the figure inside the letter O is people friendly.”

The consultancy will work with ISPO on an ongoing basis developing brochures and stationery.