Tozier Marshall Design Consultants has created a new corporate identity for Photochoice, the supplier of digital photo booths throughout London Underground.
The London design group was commissioned to develop an identity that would clearly differentiate Photochoice from its competitors and reinforce the company’s business. Tozier Marshall has taken the letters “oto” of the company title to design a face character.
The identity will be rolled out across all photo booths, stationery and corporate literature.
The rebranding is in line with Photochoice’s aim to change the traditional face of photo booths by using high-speed, chemical-free digital technology. It also hopes to develop custom-made photo booths – some with Internet and Web links – for retail parks.
Tozier Marshall partner Jerry Marshall says: “It’s quite a challenging identity for a client to run with, but it really sets Photochoice apart from its competitors. It’s clear, simple and friendly, reflecting the company’s personality and its core business.”