The Matahari Group, one of Indonesia’s biggest retailers, has appointed Rodney Fitch & Co to create a new brand and store concept, as it exploits growing economic confidence in the region.
The new branding, which launches in August, will be used across Matahari’s portfolio of 120 stores, supermarkets and department stores. They are split into four brands – Galleria, Mega-M, Super Economy and Matahari. The programme includes in-store signage and packaging.
In addition, the retailer will roll out new store designs across Indonesia as it focuses on the expanding mid-market sector. A
16 722m2 prototype outlet is due to be completed by May 2001, with a subsequent roll-out giving the group a total of 170 outlets.
Fitch chairman Rodney Fitch says: “We’ve developed a very successful reputation in North and South East Asia. The area is a focus for us because we understand the cultural and linguistic challenges and provide solutions for our clients there.”
The consultancy has also gained from these favourable conditions, according to Rodney Fitch, with 30 per cent of its global income now generated from South East Asia.