Suzuki listens to Communiqué

Richmond integrated communications group Communiqué has created new identity guidelines for Suzuki GB.

As part of a Suzuki modernisation plan, Communiqué was given the project more than 12 months ago, culminating in the publication of a redesigned corporate image manual to be launched in mid-July after being distributed internally to Suzuki staff.

The brand alignment was undertaken to ensure Suzuki’s national expansion programme is executed in a uniform manner, says a spokesman for the group.

Communiqué Group managing director Tim Petherbridge says: “This new image manual covers every imaginable aspect of Suzuki’s corporate identity, from wallpaper and ceiling tiles to signage and stationery. This new manual will become the Suzuki bible and will play an instrumental role in revitalising the corporate brand within the UK.”