Nestlé Waters is relaunching its Buxton Mineral Water following a branding and packaging revamp by LMC Design. The consultancy has re-styled the logo to feature a splash of water against a backdrop of the Derbyshire Peaks, in a design that aims to be ‘more confident, youthful and impactful’. The overhaul includes the brand’s still and sparkling ranges and is applied to all bottle sizes. The products go into stores this week.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.
Specimen designs have been unveiled for a major infrastructural viaduct project on the Government’s high speed rail network.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.