Sorrell talk fails to amuse Leonhardt

Sir Martin Sorrell’s speech at the Cannes Advertising Festival was quickly beamed around the world last week. But, while the tongue-in-cheek delivery earned the WPP chief executive rapturous applause, some didn’t see the funny side. In an open letter to the WPP chief executive and Fitch chairman Rodney Fitch, former Fitch Worldwide chief creative officer Ted Leonhardt explains why it’s time to get serious. (See Design Business, DW 29/06/06)