Consignia finalises design roster

Consignia, formerly known as The Post Office Group, has finalised its “tactical” design roster, which comes into effect on 1 April. The roster covers an expanded range of design disciplines covering all Consignia brands and an estimated total contract value of £30m over five years.

The consultancies appointed to the roster, which has an initial run of two years with an option to extend for a further three, are Boag Associates, Bi-Design, Brandhouse WTS, Carter Wong Tomlin, Conran Design Group, C-Eye, The Design Group, First Impression, Ogilvy Interactive, Rufus Leonard, Start Design, Traffic Interactive and True Design.

A Consignia spokesman says, “The roster has been expanded to cover all Consignia brands to ensure continuity. We have also taken in the new media area, which is necessary because we are embracing e-commerce and new technology as a business.”

The previous roster encompassed work for the Royal Mail and The Post Office Group network only.

Consignia has two rosters, the other focusing on strategic brand consultancy, identity development and the management of Consignia’s corporate reputation.

Consultancies on the new roster will not be asked to pitch for work and instead will be assigned specific projects within different categories. There are five main categories, corporate literature/ point of sale; internal communications; information design; new media; and consultancy. There will be some consultancy cross-over between categories.

Of the 13 consultancies appointed, only six – Boag Associates, Bi-Design, Carter Wong Tomlin, Rufus Leonard, Start Design and True Design – were on the previous 13-strong roster.

Dragon Group, which is on Consignia’s strategic consultancy roster, created the Consignia name and corporate identity. It aims to reflect the scope of its business outside postal and delivery services and to help it compete in the global market as it prepares to become a public company in March (DW 12 January).

No-one from Consignia was available to comment on design priorities for the coming year.

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