D&AD is to incorporate a student-led symposium into its New Blood graduate exhibition, which runs from 25 to 27 June in Old Billingsgate, London.
Named Powwow, the event is organised by Kingston University undergraduates Sarah Ginn and Ana Innes. It aims to address ‘what we feel is a lack of understanding between students and industry’, says Ginn. It is part of an initiative the pair are calling The Future Perfect.
The symposium will feature guest speakers including Michael Johnson, creative director of Johnson Banks, and Adrian Shaughnessy, a consultant at This Is Real Art. Plans also include a print publication and supporting website, www.the_ future_perfect.com.
Ginn and Innes have designed branding for the event, with help and advice from design groups including Apfel, GBH, Salter Baxter and Graphic Thought Facility.