Brief

The theme for Expo 98 in Lisbon is The Oceans: A Future Heritage. HP:ICM, which won the Foreign & Commonwealth Office bid to design, produce and manage the UK pavilion, plans to ‘immerse visitors in a seamless, unexpected, entertaining walk-through experi

The theme for Expo 98 in Lisbon is The Oceans: A Future Heritage. HP:ICM, which won the Foreign & Commonwealth Office bid to design, produce and manage the UK pavilion, plans to ‘immerse visitors in a seamless, unexpected, entertaining walk-through experience’, says creative director Nigel Lloyd Jones. The pavilion’s centrepiece will tell the story of an innovative island people’s relationship with the seas, he adds. Branson Coates is also working on this project and the pavilion for Expo 2000 in Hanover, where the theme will be Mankind: Nature: Technology. HP:ICM’s five-strong graphics team is designing the pavilions’ logos and will also handle literature, merchandising and signage.

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