First there were story tellers, then books, followed by talking books. Now prepare for ‘on-line serials’. This narrative website device is an attempt to launch Hollywood scripts into cyberspace via dialogue and cursor-responsive action. Microsoft Network has developed the SpokenWorld, described as a forum enabling storytellers to experiment and create innovative on-line stories. There is no written script but viewers engage with images, audio dialogue and real-time music. The first episode, DreamSheet, has been designed by Brett Wickens, creative director of new media at Los Angeles group Frankfurt Balkind Partners. The consultancy’s design serves as a template for subsequent stories at http://spokenworld.msn.com.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.