First there were story tellers, then books, followed by talking books. Now prepare for ‘on-line serials’. This narrative website device is an attempt to launch Hollywood scripts into cyberspace via dialogue and cursor-responsive action. Microsoft Network has developed the SpokenWorld, described as a forum enabling storytellers to experiment and create innovative on-line stories. There is no written script but viewers engage with images, audio dialogue and real-time music. The first episode, DreamSheet, has been designed by Brett Wickens, creative director of new media at Los Angeles group Frankfurt Balkind Partners. The consultancy’s design serves as a template for subsequent stories at http://spokenworld.msn.com.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.