First there were story tellers, then books, followed by talking books. Now prepare for ‘on-line serials’. This narrative website device is an attempt to launch Hollywood scripts into cyberspace via dialogue and cursor-responsive action. Microsoft Network has developed the SpokenWorld, described as a forum enabling storytellers to experiment and create innovative on-line stories. There is no written script but viewers engage with images, audio dialogue and real-time music. The first episode, DreamSheet, has been designed by Brett Wickens, creative director of new media at Los Angeles group Frankfurt Balkind Partners. The consultancy’s design serves as a template for subsequent stories at http://spokenworld.msn.com.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.