DJPA seals a format for Dutch

Dutch company Perfect International is relaunching its glue brand Bison across the Continent. Design of Bison’s brand identity and packaging is by DJPA.

The consultancy is working on between 25 and 30 pieces of artwork a week in order to redesign 400 products. “They have got a glue for everything you can imagine,” says DJPA creative director Rob Hudson.

The brief was to create a strong identity which communicates and emphasises the strong brand values of Bison – power, reliability and trustworthiness, says a DJPA spokesman.

Bison, whose main market is The Netherlands, is also sold in Italy, France and Germany.