Phelan Barker LLP has refreshed the identity for Layer Marney Tower, one of Henry VIII’s palaces and Britain’s tallest Tudor building.
Built in the early 16th century, the venue has a strong heritage profile but is now seeking to reposition itself in the corporate market, offering conference facilities and meeting rooms.
The group’s work includes a new logotype, mailing campaign, postcard book, brochure and a website which will launch later this summer.
‘The main challenge has been to retain a strong historical identity and sense of history, while updating the tower for a modern clientele,’ says Phelan Barker LLP director James Phelan.
‘We’ve softened and modernised the heraldic Layer Marner lion for use across the range [of marketing material]. The terracotta-and-black colour-scheme communicates a Tudor feel and reflects the brickwork of the tower,’ he adds.
Eight-storey Layer Marney is a popular local wedding venue, but is almost entirely unknown outside of Essex and among the corporate accounts it is looking to attract.