Palace’s crest by Phelan Barker

Phelan Barker LLP has refreshed the identity for Layer Marney Tower, one of Henry VIII’s palaces and Britain’s tallest Tudor building.

Built in the early 16th century, the venue has a strong heritage profile but is now seeking to reposition itself in the corporate market, offering conference facilities and meeting rooms.

The group’s work includes a new logotype, mailing campaign, postcard book, brochure and a website which will launch later this summer.

‘The main challenge has been to retain a strong historical identity and sense of history, while updating the tower for a modern clientele,’ says Phelan Barker LLP director James Phelan.

‘We’ve softened and modernised the heraldic Layer Marner lion for use across the range [of marketing material]. The terracotta-and-black colour-scheme communicates a Tudor feel and reflects the brickwork of the tower,’ he adds.

Eight-storey Layer Marney is a popular local wedding venue, but is almost entirely unknown outside of Essex and among the corporate accounts it is looking to attract.