In response to Jim Davies’ piece ‘It’s all in the packaging’ (DW 22 May), I agree that the drive for packaging reduction is challenging for our industry.
Where the packaging is the product (perfume, for instance), it is a shame if the design is compromised for the sake of saving waste.
However, for the vast majority of grocery products, it is essential that we reduce the amount of waste.
Rather than hanker after the good old days when we could pack a salad in a plastic tray with a wrap-around carton sleeve and a promotional sticker for good measure, let’s embrace the challenge by using our expertise to communicate character and differentiation in smaller spaces.
Guy Douglass, Managing director, FLB, Cheltenham GL50 3AW