Alloy Total Product Design

Alloy Total Product Design has designed a kettle for the Design Business Association Design Challenge 2001, which challenges five groups to take five different everyday activities and products and redesign them for a wider society. Alloy’s concept, Kettle-Sense addresses key concerns from a wide range of kettle users, such as safety, filling, water quality, weight and lack of choice. Imagination, BDG McColl, Marketplace and Sieberthead will also compete for the award, which will be presented at London’s Royal College of Art on 6 December.

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