PSD to clean up council’s brand

Westminster City Council held a brand development workshop with PSD-Fitch last week. The meeting follows the consultancy’s appointment in October to rebrand Westminster’s waste collection and cleansing service.

Concepts are due for completion in February 2002 and a design manual is scheduled to be finished at the end of March.

PSD-Fitch was appointed after winning a six-way credentials pitch. It has been appointed to create a brand name and identity.