Saudi TV, Saudi Arabia’s national broadcasting corporation, is to launch brand identities for its four core channels, created by Turquoise.
The consultancy was briefed to create a ‘bold new network mark for Saudi TV’, which will feature across its channels. In response, visuals have been designed which highlight each channel’s content.
The umbrella logo features the national Saudi symbol of palm tree and swords with a twist, while the logo and channel identities use the green colour of the national flag.
For flagship channel Saudi 1, Turquoise has created three idents using traditional dancing, architectural and technological imagery. The primary English language channel KSA2 features idents inspired by glass, reflecting different aspects of life in Saudi Arabia, while the sports channel Saudi 3 uses a series of fast-moving idents.