Facelifts for Fanta and Lilt?

Coca-Cola & Schweppes Beverages soft drink brands Fanta and Lilt are believed to be undergoing redesigns. – FLB is believed to be near completing Lilt’s new graphics.

Coca-Cola & Schweppes Beverages soft drink brands Fanta and Lilt are believed to be undergoing redesigns.

FLB is believed to be near completing Lilt’s new graphics. FLB creative director Colin Mechan says the consultancy is “definitely not” working on the project.

Meanwhile, a four-way pitch for a Fanta redesign is believed to be underway.

“As leaders in the soft drinks marketplace we are constantly reviewing all aspects of our brands such as packaging and advertising.

“At this stage we are still in the process of finalising our brand plans across our portfolio for 1999,” says a spokeswoman for Coca-Cola Schweppes. She declines to comment further.

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