While the free pitching argument has rumbled on for some time, it gains even greater importance in light of the predicted recession.
If the industry is to cope any better this time round, we must endeavour not only to avoid free pitching, but also to resist the temptation to participate in “underfunded” pitches, which are equally damaging to our professional standards.
We know that pitching has never been more prevalent and for the three or four agencies in the line-up which don’t win the project, it can prove a costly gamble.
Put ethics to one side, this is a commercial issue, where the prize is so often a one-off project.
We must, therefore, stand together to achieve a reasonable level of fees for pitches, if we are to succeed in limiting the effect lost pitches have on our individual businesses and, ultimately, on the design industry itself.
We are told that clients have begun to appreciate the true value of design – it is our responsibility to put a realistic price on that value.
John Blackburn, Blackburns
Amanda Connolly, Coley Porter Bell
Bruce Duckworth, Turner Duckworth
Chris Griffin, PI Design
Jonathan Ford, Pearlfisher
Andy Knowles, Jones Knowles Ritchie
Simon John, Ergo
Marcello Minale, Minale Tattersfield
Richard Murray, Williams Murray Banks
David Rivett, Design Bridge
Glenn Tutssel, Tutssels@Brand Union
Bill Walsgrove, Coleman Planet
Mark Wickens, Wickens Tutt Southgate