Identity reviews are being undertaken by two major charities, the Imperial Cancer Research Fund and children’s organisation the NSPCC.
NSPCC head of marketing communications Marian Rose says: “We are amending the identity, but not changing the logo.” The work is being carried out by ad agency Saatchi & Saatchi.
“The evolution includes the existing logo in its entirety,” she adds, and will appear next March.
The Imperial Cancer Research Fund is also in the process of reviewing its corporate identity.
A spokeswoman for the fund would not reveal any details.
Meanwhile, Save the Children is recruiting a head of communications to develop its identity. Rather than a new logo, this involves working with the in-house team on developing its image through promotional material.