The products of design hero James Dyson are set to hit the TV screens over the Easter weekend, with a flash-looking advertising campaign. The moodily-shot ads will illustrate the power of Dyson’s vacuum cleaners in a laboratory wind tunnel. Can one advertisement add glamour to housework and laboratories at the same time? Watch this space…
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.