Tapping into the British obsession for buying and selling houses, Channel 5 has launched a weekly light entertainment show called Hot Property. The 20-second title sequence by Intro was designed to be hip rather than square, says consultancy creative director Adrian Shaughnessy. It features genuine architectural blueprints and estate agent buzzwords. The red house forms the central logo which spins throughout the sequence, getting bigger and bigger. Hot Property made its first appearance yesterday.

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