Design Bridge has named and created the branding, graphics and structural design for a new vodka brand, Maximus. The design team was led by creative director Paul Browton. The client, Primalco, will market Maximus in Scandinavia and Eastern Europe as a premium quality vodka at a less than premium price. Cato Consulting Group has created a launch campaign featuring advertising, merchandising and sales promotion material.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.
As Expo 2020 opens in the Middle East, we run down some of our favourite pavilions – featuring DIY spaceships and the world’s largest passenger lift.
We speak to exhibition designers to find out how they navigate the unique challenges of designing for a show that will occupy multiple venues.
A biomass fuel solution for farms, a unique hydrogen innovation and a service which cuts down on food waste are among the winners of Prince William’s environmental awards.