Design Bridge has named and created the branding, graphics and structural design for a new vodka brand, Maximus. The design team was led by creative director Paul Browton. The client, Primalco, will market Maximus in Scandinavia and Eastern Europe as a premium quality vodka at a less than premium price. Cato Consulting Group has created a launch campaign featuring advertising, merchandising and sales promotion material.
The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.
The car manufacturer’s I.D Buzz Microbus bears a striking resemblance to is original camper van made popular during the 1960s Hippie era, but is now all-electric.
The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne
A patent filed by the company reveals a mobile with thermal elements embedded into the screen, which would heat it up and fill any cracks if it became damaged.