Design Bridge has named and created the branding, graphics and structural design for a new vodka brand, Maximus. The design team was led by creative director Paul Browton. The client, Primalco, will market Maximus in Scandinavia and Eastern Europe as a premium quality vodka at a less than premium price. Cato Consulting Group has created a launch campaign featuring advertising, merchandising and sales promotion material.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.