Reiss flag flying on Bond Street

Menswear retailer Reiss was this week due to re-open a redesigned store on London’s Bond Street, designed by Lever Hopley with graphics and display input by Four IV.

The Bond Street store follows the successful redesign of the King’s Road branch last year.

Reiss is currently implementing similar designs into its Manchester store and a new branch in Newcastle. The Leeds branch was refurbished earlier this year and the Glasgow store re-opened last week. Birmingham, Covent Garden and possibly two other sites are scheduled for autumn 1997 and early 1998. Another floor is to be added to the Regent Street branch.

Reiss founder David Reiss says he is aiming to replicate the Kings Road success by keeping the same design team; redesigns and new stores have been designed by Lever Hopley, the architecture and interiors practice comprising Stuart Lever and Dorrien Hopley. Four IV has also been involved.

The Bond Street store has three floors with a total trading space of 280m2. Lever says: “It follows on visually and aesthetically from the Kings Road store.”

Four IV’s input includes a banner which will hang from the front of the store, making it visible up and down Bond Street.

Also involved is independent consultant Kate Henderson, who is assisting Reiss with styling, notably on lighting behind a glass wall at Kings Road which will tie in with seasonal colour changes.