The new concept store from fashion retailer Ted Baker opened in the City of London last week. All aspects of the 420m2 store, Ted Baker & Friends, including graphics and interiors, have been created by its in-house London design team. It comprises an in-store tailor, a King of Shaves grooming room and a gadget store via a tie-up with Carphone Warehouse.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.