Fitch aids Familywear

Fitch has been appointed to redesign interiors for the ailing discount retailer QS Familywear. The listed 107-strong chain is to revamp its format after posting a loss warning.

Prototype stores will open this autumn, with the concept being rolled out across the chain through 1996. Fitch will work closely with QS to research consumer attitudes and buying patterns, then design a concept reinforcing the QS brand, says a Fitch spokeswoman.

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