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‘It’s difficult putting a Banana Split next to Clark Gable,’ says Mark Norton, managing director of 4i, which designed these posters for TNT and Cartoon Network. Turner Broadcasting asked the consultancy to reassess its cable and satellite channels for print and promotional material. ‘It hasn’t been a case of redesigning an identity, it’s more strategic, sorting out the way everything coordinates,’ Norton adds. 4i ‘tweaked the identities’ and developed the typeface for film channel TNT and Cartoon Network, while maintaining a strong visual link.

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