Yellowstar Design in London has ‘injected some drama and a hint of lifestyle’ into Samsung’s product brochure for 1995/6, according to consultancy director Caroline Kresfelder. The design for the Korean electronics giant features a series of images projected behind televisions, videos and audio equipment. ‘The cover and introductory spread were a branding exercise for Samsung and show the logo in a spotlight with sweeping shadows,’ Kresfelder explains.
Illustrator and designer Ben Tallon looks at how rising tuition fees are deterring budding creative students, and asks whether short courses could be just as valuable.
The organisation’s ongoing Design in the Public Sector programme will focus on addressing lifestyle issues such as smoking through prevention methods as part of a 16-week course.
The campaign has been branded by Cog Design and set up by two arts organisations, and aims to help artists and designers travel for work after the UK leaves the
The commercial property brand has been given a new visual identity by Pollitt & Partners, centred around a stripped back cornerstone symbol.