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Yellowstar Design in London has ‘injected some drama and a hint of lifestyle’ into Samsung’s product brochure for 1995/6, according to consultancy director Caroline Kresfelder. The design for the Korean electronics giant features a series of images projected behind televisions, videos and audio equipment. ‘The cover and introductory spread were a branding exercise for Samsung and show the logo in a spotlight with sweeping shadows,’ Kresfelder explains.

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