Yorks mining museum goes national with new identity

A former regional museum is relaunching itself as the National Coal Mining Museum for England, with an identity by the Yorkshire consultancy Target Design.

Four Yorkshire consultancies were asked to join in an unpaid creative pitch for its new identity. Previously the Yorkshire Mining Museum, the facility won national status six weeks ago after acquiring the British Coal Collection of mining equipment and artefacts.

“We needed a designer to relaunch us as a national museum. We can now exhibit objects from all over the country instead of just from Yorkshire,” explains a museum spokeswoman.

“We retained green and grey, the original colours, to convey a rural landscape, and added details like the chimney to give a feeling of life at the pithead,” says Target creative director John Haigh. The font is a mixture of Times and Avant Garde.