The Holding Company
Citigate, a leading corporate and financial communications group, is founded.
It is reversed into the publicly quoted Incepta Group, valuing Citigate at £26.6m.
Citigate comprises PR, advertising and marketing communications, with branding, design and on-line communications. The group operates 50 offices worldwide, focusing on Europe, the US and Asia Pacific, employing more than 1300 people, producing a turnover of £170m. Citigate is listed on the London Stock Exchange and around 50 per cent of the equity is held by employees of the company. 1998 income £330m (Marketing magazine)
The Design Offer
Lloyd Northover is founded by designers John Lloyd and Jim Northover.
It is bought by Citigate.
Lloyd Northover is merged with Citigate Design, forming 25-strong Lloyd Northover Citigate.
Citigate South Africa is set up by merging two design acquisitions in the country.
LNC buys ten-strong Los Angeles consultancy Bass Yager & Associates for £640 000.
11-strong corporate design arm of Dewe Rogerson Group is subsumed into LNC when Incepta buys the financial and corporate communications and marketing agency for £24.4m. Head of Dewe Rogerson corporate design Stuart Miller becomes a director of LNC, and is later made managing director.
The design business inverts its name to start with Citigate.
48-strong e-business and Web design consultancy JKD Communications is merged into Incepta’s digital media arm Citigate.com after it is bought for up to £10m.
LNC is a separate profit centre, operating from a separate building. It has branding offers in London, Frankfurt, San Francisco, Los Angeles, New York, Hong Kong and Singapore. 1999 UK design fee-income was £3.4m.
49 per cent corporate identity and brand consultancy
21 per cent literature
12 per cent Web/ digital media
1 per cent environment
55 per cent of income comes from clients shared with other Citigate companies
To grow aggressively in its key markets in the UK, continental Europe, the US and Asia Pacific, through a combination of organic growth and the strategic acquisition of like-minded companies.