Digital media partner for AMXin brief

Digital media specialist AMXstudios is finalising details of a formal link-up with Havas stablemate EuroRSCG Wnek Gosper Interactive, following a longstanding business relationship between the two groups.

AMXstudios and the London office of EuroRSCG will work on projects together as AMX Wnek Gosper. No new shareholders or directors will be created from the alliance, which will see a total of 70 staff available in all areas, from account strategy to digital media work. “The aim is to more effectively bring together the best skills and attributes of each company to service both existing and new clients in the expanding digital media arena,” explains AMXstudios chairman Malcolm Garrett.

Meanwhile, AMXstudios has created an on-line banking facility through interactive TV channel Open, as part of a collaboration with The Woolwich. OpenPlane will be rolled out to interactive TV platforms and Wap and Web applications in the near future.

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