The Holding Company
Fishburn Hedges is set up to handle corporate reputation management and look at communications. Chris North sets up design offer integrally. There are eight founding shareholders.
Fishburn Hedges is bought by advertising group Abbot Mead Vickers (now AMV BBDO) in a potential £15m deal. Fishburn Hedges has 80 staff, 15 are on the design side. 1998 income of £7.8m (Marketing magazine)
The Design Offer
90 per cent print/ literature
10 per cent corporate identity
20 per cent are shared clients
1999 design fee-income was £1.13m. Design business is 15-20 per cent of overall business in terms of income.
Joint business is going to grow more as the trend in the sort of design the company is doing develops.