Marks and Spencer is introducing a series of lighthearted illustrations, designed by Interbrand Newell and Sorrell, highlighting its in-store services. They form part of the consultancy’s complete rebranding of the high street retailer. Judith Johnson, Interbrand Newell and Sorrell associate director, says existing graphics are extremely corporate and dry. ‘We wanted to create something more fun and appealing for consumers,’ she says. The illustrations will be trialed in London’s Kensington, Leicester and Sutton stores.
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