Marks and Spencer is introducing a series of lighthearted illustrations, designed by Interbrand Newell and Sorrell, highlighting its in-store services. They form part of the consultancy’s complete rebranding of the high street retailer. Judith Johnson, Interbrand Newell and Sorrell associate director, says existing graphics are extremely corporate and dry. ‘We wanted to create something more fun and appealing for consumers,’ she says. The illustrations will be trialed in London’s Kensington, Leicester and Sutton stores.
The BlackBerry Motion has ditched the brand’s signature keyboard and has a 14cm-wide touchscreen, with an Apple-style home button at the bottom.
Supple Studio has designed the copywriting company’s new branding, which incorporates quote marks in a mixture of classic and contemporary typefaces.
This year’s exhibition features a wheelchair that can climb stairs, a language-translating earpiece and a brand identity for Wales.
A new fundraising book features contributions from Manchester creatives including Peter Saville and Malcolm Garrett, which have been inspired by Tony Walsh’s poem This is the Place.