Marks and Spencer is introducing a series of lighthearted illustrations, designed by Interbrand Newell and Sorrell, highlighting its in-store services. They form part of the consultancy’s complete rebranding of the high street retailer. Judith Johnson, Interbrand Newell and Sorrell associate director, says existing graphics are extremely corporate and dry. ‘We wanted to create something more fun and appealing for consumers,’ she says. The illustrations will be trialed in London’s Kensington, Leicester and Sutton stores.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.
We take a tour with Ralph Applebaum Associates, which designed the Second World War Gallery and Casson Mann which has designed the Holocaust Gallery.
The solar-powered pods can travel by raised or on-road tracks, carry 16 passengers at once and can be booked via an Uber-style app.