Digital media design group Intro has established a working agreement with factual programme maker Uden Associates to offer broadcasters a Web content service.
The move reflects Intro’s increasing Web design capabilities. The consultancy’s digital media team has been integrated into its print design and moving graphics business.
The venture is intended to help Uden re-position itself as a content provider for digital media, as well as expanding into fast-turnaround TV programmes. According to Uden, Web elements will become an increasingly important part of TV programmes and programmes, in turn, will soon be integral to websites.