Logic Records has launched a new label specifically for dance music called Obsessive. Spring Creative Consultants designed the corporate identity. Spring partner Ian Kiloh says: ‘Obsessive is a significant development for Logic, offering a specific musical style that needed to be clearly communicated through the identity.’
We speak to baton designer Laura Nyahuye about the work behind the project and how her Zimbabwean heritage influenced the design.
The cultural festival will take place between March and October in 2022, and features high profile commissions involving the likes of Assemble and Dr Nelly Ben Hayoun.
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.