Rodney Fitch finish for S Dyrup

Rodney Fitch & Co has been appointed to rebrand leading wood care and paint manufacturer S Dyrup & Co across all its European markets.

Rodney Fitch & Co has been appointed to rebrand leading wood care and paint manufacturer S Dyrup & Co across all its European markets.

The Danish-based company trades under several different brands, including Bondex, Gori, Xylophone and Dyrup. It hopes to rationalise them all under the rebranding programme. The project will include the design of a new corporate identity and promotional and point-of-sale material, which will be launched later this year.

Rodney Fitch senior associate Nick Brown says: “We are developing a cohesive design solution to build a strong brand in the business-to-business and consumer markets under a new Dyrup group banner. It’s an ongoing process, but we have developed a five-step phase based on cure, cultivate, cover, colour and aftercare.”

S Dyrup & Co chief executive Steen Bjerre says: “Building the business through many acquisitions has resulted in a disparate range of brands.

“We are confident that Rodney Fitch will succeed in positioning our corporate identity into a uniformly recognisable brand, highlighting our commitment to environmentally friendly products,” says Bjerre.

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