The Design Advantage gives Prodrive a racing start

Birmingham design consultancy The Design Advantage has completed a six-month branding review of car racing operator Prodrive. The company, which is responsible for developing and running Subaru’s Impreza World Rally Team and Ford’s British touring car team, will be rolling out its new corporate identity across all on- and off-line media during the coming months. The Design Advantage has also developed a new marque and vehicle livery for Prodrive’s Allstars privateer rally team.