Birmingham design consultancy The Design Advantage has completed a six-month branding review of car racing operator Prodrive. The company, which is responsible for developing and running Subaru’s Impreza World Rally Team and Ford’s British touring car team, will be rolling out its new corporate identity across all on- and off-line media during the coming months. The Design Advantage has also developed a new marque and vehicle livery for Prodrive’s Allstars privateer rally team.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.