Tonic takes credit for Barclaycard website

Tonic Design has been appointed by Barclaycard to redesign its website, following a four-way pitch against unnamed rivals. Barclaycard is seeking to simplify the website and make it more functional for consumers.

The consultancy will be responsible for the design, interaction and usability of the site, which is scheduled to go live at the end of the year. According to Suzie Batten, senior e-commerce manager at Barclaycard, Tonic will be given a free creative rein within the Barclaycard brand guidelines. “We are hoping Tonic will stretch us creatively, and we are keeping an open mind about the end result,” she says.

Tonic Design will be working closely with Barclaycard and BMP Interaction – which came up with the “big idea” philosophy that is still under wraps – to develop the site. “The big idea should focus everyone on Barclaycard’s values. Websites often fail when companies try to bolt bits on without thought to the bigger picture,” says Batten.

David Bryant, creative director of BMP Interaction, adds: “Tonic showed clear understanding of our “big idea” and brought it alive with characteristic enthusiasm.”

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